John Ruskin said it best

Law of Business

              by John Ruskin.

"There is hardly anything in the world that someone
cannot make a little worse and sell a little cheaper,
and the people who consider price alone are that
person's lawful prey.


It is unwise to pay too much, but it is also unwise to
pay too little.
When you pay too much, you lose a little money, that
is all.


When you pay too little, you sometimes lose everything
because the thing you bought is incapable of doing the
thing you bought it to do.


The common law of business balance prohibits paying a
little and getting a lot...


It can't be done.


If you deal with the lowest bidder it is well to add
something for the risk you run.


And if you do that you will have enough to pay for
something better."


John Ruskin, 1819 - 1900


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